
The Inspiration
The film 'Indochine' stars Catherine Deneuve.
Nostalgia and yearning shapes our story — I wanted these images to feel romantic, to show pride, longing, and deep love for a country and its people. A yearning that fills our hearts thru scent.

ELIANE
“And I didn’t know; I hadn’t wanted to see, that she was in love, the way one loves the first time. Nothing would stop her.”

White Jasmine & Gardenia
The Essence and Romance of Cochine. It is the fragrance that brings her back to Saigon.

My Indochine
Featuring Alice Rugge-Price
HOME FRAGRANCE COLLECTION
Kate Crofton-Atkins launches a Vietnamese-themed luxury home fragrance collection featuring bath and body products, reed diffusers, perfumes, and scented candles.
#moniquelaipicture
Our inspiration for the Cochine fragrance collection comes from the film Indochine.
CLIENT : Cochine Saigon
WEBSITE : cochine.com
SERVICES : Storytelling, Branding, Product Photography
AGENCY : Evelyn Hwang, Hwang Concepts
LOCATION : Thao Dien Village, Park Hyatt Saigon
MODEL : Alice Rugge-Price
LOCATIONS : Park Hyatt Saigon, Thao Dien Village, Ho Chi Minh City, Vietnam